<![CDATA[This research investigates the factors influencing students' interest in pursuing higher education in Taiwan. Utilizing factor analysis, the study identifies key components that significantly impact the decision-making process of prospective international students. The analysis reveals that out of eight identified factors, only two—Factor 1 and Factor 7—adequately represent the overall decision-making influences. Factor 1 encompasses variables such as Learning Facilities, Involvement in the International Arena, Industry Involvement, Satisfaction of International Students, Alumni Connections, Presence in Exhibitions, and Digital Campaigns. Meanwhile, Factor 7 includes Scholarship Programs and the Number of Research and Publications. Among these, the Quality of Campus Life emerges as the most dominant factor, with a very strong extraction value of 0.859. The study concludes that these factors collectively shape the attractiveness of Taiwan as a study destination, with the remaining 28 variables also exerting a significant influence, evidenced by their extraction values exceeding 0.5 on average.]]>
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