International Journal of Community Service & Engagement
Vol. 6 No. 1 (2025): International Journal of Community Service & Engagemen

The Influence of Brand Image, Product Quality, and Price on Purchasing Decisions of Y.O.U Sunscreen

Apriyanti, Apriyanti (Unknown)
Rahmi, Palupi Permata (Unknown)

Article Info

Publish Date
14 Feb 2025

Abstract

This study aims to analyze the influence of brand image, product quality, and price on purchasing decisions of Y.O.U sunscreen. The research method used is a quantitative approach with probability sampling techniques through simple random sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that brand image and product quality have a positive and significant influence on purchasing decisions, while price has a negative influence on purchasing decisions.    

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Journal Info
International Journal of Community Service & Engagement
Website

Abbrev

ijcse

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Humanities Social Sciences

Description

International Journal of Community Service & Engagement (IJCSE) is a peer-reviewed and international multidisciplinary journal published by Training & Research Institute - Jeramba Ilmu Sukses. The journal covers all areas of scientific and applied studies that benefit local, regional, national, and ...