<![CDATA[Ice cream is one type of frozen food that is widely favored by various groups. Therefreshing sensation given is very suitable to be enjoyed, especially in hot weather like inIndonesia, which is a tropical country with two seasons, namely dry season and rainyseason. In this case, Blissful Ice Cream will conduct a business analysis related to BlissfulIce Cream's business opportunities by conducting PESTLE analysis, five force analysis,BMC analysis, strategic marketing mix, and financial planning. Blissful Ice Cream is anice cream that uses coconut milk as the main ingredient to produce a distinctive taste andtexture combined with various variants, which certainly add to the taste of Blissful IceCream. So, this is a special attraction for Blissful Ice Cream compared to its competitors.In addition, in the financial aspect, the capital used in Blissful Ice Cream is IDR483.000.000. In addition, Blissful Ice Cream's NPV shows a positive value of IDR233.441.163 with a payback period of 4 years and 6 months.Keywords: Ice Cream, Business Analysis, Marketing Mix, Financial Planning]]>
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