<![CDATA[Potato chips are a popular snack food in Indonesia among many people. It has beendemonstrated that potato chips are virtually always offered in all stores, big and small, inIndonesia. This phenomenon arises from the fact that potato chips are a snack that appeals toall dietary groups due to its light and crunchy taste. The creation of new potato chip flavorsand packaging that adapts to the newest trends based on consumer references particularlythose from Generation Z and Millennials was subsequently the result of this. For five years,Posh Potato aims to generate 5–15% of sales per quarter. The Posh Potato business projectsthat, with an initial capital of Rp. 220,000,000 and a cumulative NPV value of Rp.686,022,266 with a ROA of 14% and a ROS of 51% in year 5 it will reach the payback periodin year 4. Based on these projections, the Posh Potato business is viable to operate.Keywords: Feasibiity study, snack industry, business plan.]]>
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