BUSINESS FEASIBILITY OF AMOR DONUT

Sihombing, Maria Bonita
Sutedjo, Sonny Vin

Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP

After the Covid-19 pandemic, the food business landscape has evolved from focusing solely on dine-in services to also encompassing delivery orders. Furthermore, the pandemic has ushered us into an era where social media presence is increasingly massive, leading to numerous food products going viral in a short span of time. Consequently, the cycle of growth in the food business has become exceedingly rapid and creative. In response to these changes, Amor Donut, operating in the sweet bakery industry, provides not only dine-in and delivery services but also employs a pre-order system. Amor Donut is targeted to provide profits that increase each quarter by 20-30% for the next 5 years. This business uses IDR 300,000,000 capital with an NPV of IDR 42.465.615 and will get BEP for 1 years and 8 months.