Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP

ACCEPTABILITY OF REDFLOWER RAGLEAF (CRASSOCEPHALUM CREPIDIOIDES) TEA INFUSED WITH MINT (MENTHA X PIPERITA)

B. Kacayon, Caryle Jane (Unknown)
B. Torio, Sherene (Unknown)
Pati, Georgia Lyn L. (Unknown)



Article Info

Publish Date
05 Dec 2024

Abstract

This study explored the acceptability of Redflower Ragleaf (Crassocephalum crepidioides) tea infused with mint (Mentha x piperita). The primary objectives were to evaluate the tea's acceptance based on color, aroma, taste, body, and overall acceptability. Additionally, the study aimed to identify the most preferred treatment and to establish a cost analysis ensuring a profitable return on investment. The researchers employed a quasi-experimental research design to achieve these objectives. The findings indicated that treatment 1 was the most favored, excelling in color, flavor, aroma, and overall acceptability, with moderate to high approval ratings across all parameters. For the body, treatment 2 received the highest rating, closely followed by treatment 1. The conclusions underscored treatment 1's higher acceptability; however, further improvements were recommended to enhance its characteristics. It was suggested to conduct laboratory testing to confirm the product's safety and economic feasibility and to extend the investigation into the interaction effects of the ingredients. A comprehensive feasibility study was also recommended to provide an in-depth analysis of production costs and the capital required for commercializing the tea. Additionally, further research into packaging and branding was advised to ensure the product was market-ready.

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Journal Info

Abbrev

ICFBE

Publisher

Subject

Economics, Econometrics & Finance

Description

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the field of family business and entrepreneurship. The conference is organized by the ...