<![CDATA[The bakery industry is a vital segment of the global food sector, driven by changingconsumer lifestyles and an increasing focus on healthier eating habits. This studyexamines the feasibility of establishing Ecstatic Dough Bakery in Bekasi, Indonesia,amidst growing demand for healthier bread options. The research utilizes a qualitativedescriptive approach, employing secondary data analysis to assess market conditions,financial performance, and competitive positioning. Key frameworks such as Porter’sFive Forces, Business Model Canvas, and PESTLE Analysis are used to evaluate marketattractiveness and business viability. The results indicate that Ecstatic Dough Bakery’sfocus on whole wheat products and diverse flavours provides a competitive advantage ina moderately competitive market. Financial projections, including a favourable paybackperiod and high return on investment, support the bakery's potential success. With theinitial investment IDR 435.000.000, Ecstatic Dough Bakery is expected to achieve areturn on capital in the third year with a total gain of IDR 515.469.738, a 9% return onasset, a 29% return on sales, and a 70% the return on investment. The study concludesthat Ecstatic Dough Bakery is well-positioned to capitalize on emerging health trends,offering strategic insights for future bakery entrepreneurs in Bekasi.Keywords: Bakery Industry, Feasibility Study, Consumer Health Trends, Market Analysis, FinancialProjections]]>
Copyrights © 2024
