IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Vol 11 No 2 (2022): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December

Keputusan Konsumen Dalam Memilih Hotel Syariah: Ditinjau Dari Halal Lifestyle, Muslim Friendly Facilities, Dan Knowledge

Diah Aprilianing Tyas (Institut Agama Islam Negeri (IAIN) Kudus, Indonesia)
Agus Supriyanto (Institut Agama Islam Negeri (IAIN) Kudus, Indonesia)



Article Info

Publish Date
12 Dec 2022

Abstract

This study aims to empirically show the effect of a halal lifestyle, Muslim-friendly facilities, and knowledge on consumer decisions in choosing sharia hotels. This research is field research with a quantitative approach. The research population is the customers of the Abbas Syariah Kudus hotel, but the number still needs to be determined. The sampling technique used purposive sampling with a sample of 115 respondents. The data analysis technique uses multiple linear regression with the help of the SPSS program. The study results show that a partially halal lifestyle, Muslim-friendly facilities, and knowledge positively and significantly affect sharia hotel consumer decisions. This research can complement existing theories. Practically, this research can be used as a reference for sharia hotel business people to pay attention to the halal lifestyle, Muslim-friendly facilities, and knowledge to win customers' hearts.

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Journal Info

Abbrev

iqtishaduna

Publisher

Subject

Economics, Econometrics & Finance

Description

IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita was published in print and online by LPPM ISNJ Bengkalis. IQTISHADUNA is expected to be able to add economic insights, especially Islamic economics for academics, practitioners, researchers, policymakers (regulators), and other parties who are interested in ...