Pengaruh Entrepreneurial Characteristics, Business Innovation, dan Business Motivation Terhadap Business Success Pada Salon Kecantikan

Rizky Putri Wardani
Muhammad Fauzan Azhmy
Sarah Imelda

Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Vol 4 No 3 (2024): Edisi September 2024

This research aims to determine the influence of entrepreneurial characteristics, business innovation, and business motivation on business success in beauty salons in Medan City. This research uses associative research with a quantitative approach. The population and sample in this research are beauty salons in Medan City with a sample of 86 samples. The data analysis technique uses multiple linear regression analysis with the help of SPSS software. The results of this study show that partially the Entrepreneurial Characteristics, Business Innovation and Business Motivation variables have a positive effect on Business Success. Simultaneously, the variables Entrepreneurial Characteristics, Business Innovation and Business Motivation influence Business.