Jurnal EMT KITA
Vol 9 No 2 (2025): APRIL 2025

Analisis Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Pakaian Bekas Pasar Perumnas Way Halim (Studi Kasus pada Thrift Bylels)

Wahyuni, Lela Putri (Unknown)
Habiburahman (Unknown)

Article Info

Publish Date
01 Mar 2025

Abstract

The purpose of this study was to find out how the influence of buying used clothes at thrift bylels Pasar Perumnas Way Halim has on the price and quality of the product. This study uses quantitative research with a sample of fifty thrift bylels used clothing store customers. SPSS version 26 is used for research results. In this study, descriptive analysis and multiple linear regression were used to test the validity, reliability, coefficients and determination, partial and simultaneous tests on the data. The research findings show that purchasing decisions are influenced by product quality and price.

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Journal Info
Jurnal EMT KITA
Website

Abbrev

emt

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...