<![CDATA[This research aims to present and try to analyze what are the urgent components in dealing with rural communities so that da'wah messages can be accepted and practiced by them. Ethics, aesthetics and strategy have inseparable ties in conveying and spreading Islamic values in the world of da'wah. The methodology used in this research is qualitative, while the type is a literature study without involving field or laboratory observation analysis. The result is that the components of da'wah which include ethics, aesthetics, and da'wah strategies each have four components. Ethics, First, openness and tolerance, Second, exemplary. Third, justice. Fourth, caution in communication. Dawah aesthetics, First, language that is easy to understand. Second, creativity in message delivery. Third, respect for local traditions. Fourth, interesting delivery. And da'wah strategies, First, social and cultural mapping, Second, communal approach. Third, the role of local actors, and Fourth, contextualization of messages.]]>
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