Jurnal Samudra Ekonomi dan Bisnis
Vol 16 No 1 (2025): JSEB

Strategi Pemasaran Kreatif untuk UMKM: Memperkuat Daya Saing Toko Riski Jaya Snack

Hotimah, Husnul (Unknown)
Supendi, Moh. (Unknown)

Article Info

Publish Date
29 Jan 2025

Abstract

The aim of this research is to analyze the marketing strategies used to increase the competitiveness of MSMEs, namely the Riski Jaya Snack snack shop. This research uses a descriptive qualitative approach through observation, interviews with sources determined using purposive sampling (i.e.: owners, employees and distributors), and is accompanied by documentation. Data analysis uses data reduction methods, data display and drawing conclusions. The results show that the Riski Jaya Snack store uses three types of marketing strategies, namely market development strategy, product development strategy, and push and pull strategy. These three strategies are supported by good service and products as an effort to increase the competitiveness of the snack shop.

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Journal Info
Jurnal Samudra Ekonomi dan Bisnis
Website

Abbrev

jseb

Publisher

Universitas Samudra

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi ...