ZIJEc: Zabags International Journal of Economy
Vol. 3 No. 1 (2025): Economic Studies

Branding Strategy for Broiler Chicken to Increase Distributor Competitiveness and Income

Elfinda, Yati Rahmita (Unknown)
Daud, Daud (Unknown)
Kuswanto, Kuswanto (Unknown)



Article Info

Publish Date
28 Feb 2025

Abstract

This research is about the marketing strategy of slaughtered chicken in increasing the income of the Distibutor in Muara Sabak Ilir Village, East Sabak District. The approach used in this study is qualitative with observational data collection methods, interviews and documentation. And the results of the study showed; first, do good service and politely to buyers, then for the price applied per Kg of IDR. 30,000 is an affordable price for buyers. Furthermore, the second chicken price determination varies if the chicken is bought net at a price of IDR. 40,000 and if it is bought gross the price is IDR. 32,000,000, but even though the price is more expensive is also fairly in demand, and for the marketing strategy here can be suggested in addition to promotions from customers to customers can also use pamphlets / the like.

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Journal Info

Abbrev

zijec

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences

Description

ZIJEc (Zabags International Journal of Economy) is an interdisciplinary economics journal that is open to the public, this peer-reviewed journal aims to publish research papers related to general economic issues, Islamic economics, business, management, accounting, and other relevant sciences. Both ...