West Science Journal Economic and Entrepreneurship
Vol. 3 No. 01 (2025): West Science Journal Economic and Entrepreneurship

Research Mapping on the use of AI in Business Development

Judijanto, Loso (Unknown)
Lasmiatun, KMT (Unknown)
Rasidun , La Ode (Unknown)



Article Info

Publish Date
27 Feb 2025

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in business development, driving innovation, strategic decision-making, and digital transformation. This study conducts a bibliometric analysis using Scopus data and VOSviewer to map the research landscape on AI applications in business. The analysis reveals that AI is closely linked to innovation, big data, machine learning, sustainability, and competition, highlighting its broad impact across industries. The co-authorship and country collaboration networks indicate that research is concentrated in technologically advanced regions, with limited representation from developing economies, suggesting the need for more inclusive global research efforts. The findings also identify a fragmented research landscape, where multiple disciplines study AI’s role in business from diverse perspectives, reinforcing the need for greater interdisciplinary collaboration. Future research should focus on bridging regional gaps, exploring AI’s long-term effects on business sustainability, and integrating ethical considerations into AI-driven strategies. This study provides valuable insights for academics, policymakers, and business leaders, contributing to a comprehensive understanding of how AI is shaping modern business practices.

Copyrights © 2025






Journal Info

Abbrev

wsee

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. ...