Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce

MBKM Membangun Desa : Meningatkan Perkembangan UMKM dengan Literasi Digital di Desa Neglasari

Ida Jalilah (Unknown)
Herdiana Nugraha (Unknown)
Sifa Nur Azizah (Unknown)
Putri Latifha (Unknown)
Elsa Sulistiani (Unknown)

Article Info

Publish Date
04 Mar 2025

Abstract

This research aims to implement the Merdeka Belajar Kampus Merdeka (MBKM) membangun desa program through improving digital literacy in Neglasari Village, Majalaya District, Bandung Regency. The program focuses on assisting MSMEs in utilizing digital platforms for product marketing and education on stunting prevention. The implementation method includes community needs surveys, training module development, and field coordination. The results showed an increase in knowledge and skills of MSME actors in creating digital promotion content and public awareness about stunting. This program is expected to increase MSME income and the quality of life of the village community.

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Journal Info
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Website

Abbrev

Digital

Publisher

Universitas 45 Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi ...