Wadiah : Jurnal Perbankan Syariah
Vol. 1 No. 1 (2017): Wadiah : Jurnal Perbankan Syariah

STRATEGI PEMASARAN PRODUK BANK SYARIAH DALAM PERSAINGAN BISNIS PERBANKAN NASIONAL

Harmoko, Irfan (Unknown)

Article Info

Publish Date
23 Jan 2017

Abstract

The sharia banks are the financial institutions that operate on the principles of sharia or Islamic law which acts as an intermediary institutions. The growth of sharia bank in Indonesia is quite good, but the market share is still lacking. Some efforts would be solve this problem, as one of them is increasing the market share that gradually increase new costumers. It can be done by creating marketing strategy among others making a sharia banking product that is easily understood by the public, cooperating with the conventional bank to make a sharia service office (KLS), or make a financial service mobile. Keywords : sharia banking product, marketing strategy.

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Journal Info
Wadiah : Jurnal Perbankan Syariah
Website

Abbrev

wadiah

Publisher

Institut Agama Islam Negeri Kediri

Subject

Economics, Econometrics & Finance

Description

Wadiah ; Jumal Perbankan Syariah adulah jumal penelitian dalam lingkup Perbankan Syariah yang diterbitkan oleh Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam lAIN Kediri. Jurnal ini memuat hasil-hasii penelitian dengan tema aktual yang dilakukan dosen peneliti dan pemerhati kajian ...