JURNAL ILMIAH PENELITIAN MAHASISWA
Vol 3 No 1 (2025): Februari

STRATEGI MENINGKATKAN PENDAPATAN DI ERA DIGITALISASI: STUDI KASUS PLATFORM TIKTOK

Umi Nur Habibah (Unknown)
Nopita Sari Dewi Harahap (Unknown)
Hanifa Salsabila (Unknown)
Arie Satria Tama (Unknown)
Nurbaiti (Unknown)

Article Info

Publish Date
08 Dec 2024

Abstract

This research aims to inform the usefulness of the TikTok platform to increase revenue in the era of digitalization. This research method uses a literature review that analyzes various materials regarding revenue increase strategies on TikTok. TikTok now has hundreds of millions of users around the world, including Indonesia, and has grown from an entertainment platform to a strategic medium for branding and marketing. The results show that TikTok can earn income through content creators and businesses by using features such as video content, live streaming, and affiliate programs. So it is necessary to develop content that is interesting for content creators and business people so that the audience does not feel bored and still feels present in using TikTok.

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Journal Info
JURNAL ILMIAH PENELITIAN MAHASISWA
Website

Abbrev

jipm

Publisher

CV Kampus Akademik Publising

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology

Description

JURNAL ILMIAH PENELITIAN MAHASISWA Merupakan platform publikasi jurnal Karya suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin Ilmu diantaranya yaitu: Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, ...