<![CDATA[This research aims to explore influence attitude (ATT), norm subjective (SN), and control perceived behavior (PBC) towards interest or an individual's intention (INT) to be Baitul Maal wat Tamwil (BMT) customers based on the Theory of Planned Behavior (TPB). Analysis method use Smart PLS 3 aplication involving 416 respondents. Research result show that attitude (ATT) is influential positive to interest become BMT customers (T-statistics=4.490, p = 0.000). Subjective norms (SN) also have impact positive to interest (T-statistics = 1.713, p = 0.087), as well as control perceived behavior (PBC) (T-statistics=2.296, p=0.022). Next, the findings show that influence attitude (ATT) towards intention (INT) is bigger than influence norm subjective (SN) and control perceived behavior (PBC). Interaction between attitudes and norms subjective (IFL*SN) and interaction between attitude and control perceived behavior (IFL*PBC) also has impact significant to interest (T-statistics=1.706, p=0.089; T-statistics=1.768, p=0.078). However, interaction between attitude and control perceived behavior (IFL*ATT) does not influential significant to interest. This research provides valuable insight for BMT and parties related in devise strategies to improve interest public become BMT customers, especially by paying attention formation attitude positive and improving control perceived behavior.]]>
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