<![CDATA[This study aims to highlight the level of Islamic financial literacy, trust, Islamic branding, and religiosity in influencing the saving intentions of people in Bima Regency. The research adopts a quantitative approach, utilizing a sample of 100 respondents surveyed through questionnaires. Data analysis was conducted using SmartPLS software, complemented by descriptive analysis. The findings reveal that Sharia Financial Literacy and Islamic Branding do not significantly influence the interest in saving at Sharia Banks. In contrast, Trust and Religiosity are found to have a significant positive effect on the interest in saving. This study is pioneering in its simultaneous examination of sharia financial literacy, trust, Islamic branding, and religiosity as determinants of saving interest. Future research is encouraged to explore a wider range of variables and diverse research models to further investigate factors influencing saving interest.]]>
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