Perwira Journal of Economics and Business (PJEB)
Vol 5 No 1 (2025)

PENGARUH PENGETAHUAN RANTAI PASOK HALAL DAN SIKAP TERHADAP NIAT BELI MAKANAN HALAL

Prasetyo, Djoko (Unknown)
Qurniawati, Rina Sari (Unknown)
Setyawan, Andri (Unknown)



Article Info

Publish Date
10 Feb 2025

Abstract

Recently, the halal concept has gained more attention worldwide. This is due to the increasing demand for halal food products due to the increasing number of global musicians. So far, many Muslims still feel doubtful and not confident that the food sold to the market is truly halal. Knowledge of the halal product supply chain, namely what products and how they are produced, transported and stored, will affect consumer intentions to buy. Attitudes towards halal food are very important in determining consumer behavior towards halal food. This study examines consumer knowledge of the halal supply chain and their attitudes towards the intention to buy halal food. The sample of this study was Muslim students in the cities of Salatiga and Surakarta. The results of this study prove that bringing knowledge of the halal supply chain and attitudes has an effect on the intention to buy halal food

Copyrights © 2025






Journal Info

Abbrev

pjeb

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ini merupakan jurnal yang diterbitkan oleh Universitas Perwira Purbalingga, yang menerbitkan manuskrip teotitis dan riset yang berkaitan dengam Isu-isu: 1. Auditing 2. Akuntansi Manajemen 3. Sistem Informasi Akuntansi 4. Akuntansi Keuangan 5. Akuntansi Syariah 6. Teori akuntansi 7. Akuntansi ...