IIJSE
Vol 8 No 1 (2025): Sharia Economics

The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City)

Febriyanti, Dasa (Unknown)
Haryani, Sri (Unknown)
Zahwa, Siti (Unknown)

Article Info

Publish Date
28 Feb 2025

Abstract

This research aims to determine the impact of digital marketing on traditional clothing traders in Palu City and how traditional clothing traders respond to online traders. The type of research used was quantitative descriptive with a total of 150 clothing traders in traditional markets as respondents. Relationship variables were examined and analyzed using SPSS version 27 software. Based on the analysis results, it was found that there was a significant influence of digital marketing on traditional clothing market traders at the Inpres Market in Palu City.

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Journal Info
IIJSE
Website

Abbrev

iijse

Publisher

Universitas KH. Abdul Chalim

Subject

Economics, Econometrics & Finance

Description

The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local ...