International Journal of Management, Economic and Accounting
Vol. 2 No. 2 (2024): December 2024

Swot Analysis Of Marketing System Soy Milk In Sunggal Deli Serdang

Ocdy Amelia (Universitas Pembangunan Panca Budi)
Sulardi (Unversitas Pembangunan Panca Budi)
Hardiansyah Putra (Universitas Pembangunan Panca Budi)
Muhammad Bahij Albaqy (Universitas Pembangunan Panca Budi)



Article Info

Publish Date
05 Nov 2024

Abstract

Soy milk is a beverage product made from soybeans with the aim of increasing protein consumption. Soy milk itself has been widely known as an alternative milk to replace cow's milk for people who are allergic and do not like cow's milk or for those who cannot afford the relatively expensive price of cow's milk. The process of processing soybeans into good soy milk can create added value and also the utility value of the product so that it can increase the development of the current soy milk business. The partner in this activity is the soy milk business. In this home industry, the marketing management carried out is limited to products entrusted by street vendors, stalls and shops located near the production site. The lack of marketing management certainly causes the marketing area of the product to be less extensive. Therefore, a broader marketing management is needed.

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Journal Info

Abbrev

IJMEA

Publisher

Subject

Economics, Econometrics & Finance

Description

The International Journal of Management, Economic and Accounting is an academic journal published bimonthly. This journal features the latest research in the fields of management, economics, and accounting, covering topics such as strategic management, micro and macroeconomics, corporate finance, ...