<![CDATA[The development of digital technology has changed the way information is interacted with and managed, including in the tourism sector. Nature tourism, as an important part of Indonesia's tourism industry, has also undergone a significant transformation in terms of technology use. This research investigates the application of information technology through websites in improving the accessibility, efficiency, management, and promotion of Pagubugan Melung Tourism in Banyumas. By adopting a website-based ticketing application, Wisata Pagubugan Melung is able to provide more complete and interactive information for visitors and simplify the process of ticket sales and visitor management. Evaluation of user acceptance of the ticketing application was conducted using the Heuristic Evaluation method and Partial Least Square Equation Model (PLS-SEM) statistical analysis. The variables that become indicators in evaluating user acceptance of ticketing applications using PLS-SEM statistical analysis are Visibility of System Status, Match Between System and the Real World, User Control and Freedom, Consistency and Standards, Error Prevention, Recognition Rather Than Recall, Flexibility and Efficient of Use, Aesthetic and Minimalist Design, Help Users Recognize, Diagnose, and Recover from Errors, Help and Documentation and Usability. The results showed that most features were well received by users. Overall, the Wisata Pagubugan Melung ticketing app is popular, showcasing the blend of technology and tourism. This research provides a better understanding of user acceptance of technological innovations in the context of tourism and provides guidance for further development in improving technology-based tourism services.]]>
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