JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vol. 2 No. 2 (2025): Maret

Pengaruh Promosi, Harga dan Produk Minat Beli Konsumen Di Langsa Town Square

Ika Syafiani (Unknown)
Rahmi Meutia (Unknown)
Najihatul Faridy (Unknown)

Article Info

Publish Date
25 Feb 2025

Abstract

This research aims to determine the influence of promotion (X1), price (X2), produk (X3) on interest (Y) partially and simultaneously on the performance of MSMEs in Langsa City. The sample in this research consisted of 100 respondents. The partial research . promotion variable is 0.019 < alpha 0.05, meaning promotion has a significant influence on buying interest at Langsa Town Square. The research results show that the significance value of the price variable is 0.019 < alpha 0.05, meaning that price has a significant influence on buying interest at Langsa Town Square. Product variable is 0.046 < alpha 0.05, meaning that the product has a significant influence on buying interest at Langsa Town Square. The research results show simultaneously (as a whole) promotion (X1), price (X2) and produk (X3) on the purchase interest variable (Y) where the significance value is 0.000

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Journal Info
JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Website

Abbrev

jrme

Publisher

CV Kampus Akademik Publising

Subject

Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Description

JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...