International Journal of Economics, Business and Innovation Research
Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)

Enhancing Indonesian Coffee Competitiveness in the US Market: Competitor Analysis and Development Strategy

Anthony Sheva Sopaheluwakan (Unknown)
M. Taufiq (Unknown)
Anisa Fitria Utami (Unknown)



Article Info

Publish Date
12 Mar 2025

Abstract

Coffee is one of Indonesia's main plantation commodities with high export value. As the world's leading coffee producer, Indonesia actively exports coffee as part of its national economic strategy. This study aims to analyze the competitiveness and performance of Indonesian coffee exports in the United States market by comparing them with competing countries, namely Brazil, Canada, Italy, and Ethiopia. The methods used in this study are Revealed Comparative Advantage (RCA) and Constant Market Share (CMS). The data analyzed includes global export growth, coffee export value, and total commodity export value from Indonesia and competitor countries during the 2011-2022 period. The results of the study show that although Indonesian coffee has a comparative advantage over Canada and Italy, its competitiveness is still lower than that of Brazil and Ethiopia. In addition, the performance of Indonesian coffee exports to the United States is still relatively weak, with average growth that is below the average world export growth.

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Journal Info

Abbrev

IJEBIR

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...