Communication Strategy of Indonesian Legislative Members in Maintaining Constituents

Durohman, Durohman

Eduvest - Journal of Universal Studies
Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies

This research examines the political communication strategies employed by Dra. Hj. Eni Khairani, a member of the Regional Representative Council (DPD RI) from Bengkulu, in maintaining her position for four consecutive terms. The study highlights three main strategies: character building, fostering togetherness, and building consensus. Through in-depth interviews, observations, and documentation, the study reveals how effective political communication, including direct interaction with constituents, fact-based messaging, and the establishment of compromise among political stakeholders, has played a key role in her sustained success. The findings offer valuable insights into political communication in Indonesia, particularly within the context of maintaining voter support and navigating political dynamics.