Jurnal Ilmiah Manajemen Kesatuan
Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025

The FIFA World Cup 2022: Effects on Qatar's Tourism

Manurung, Tarida Marlin Surya (Unknown)
Ramadhan, Farhan Rafi (Unknown)



Article Info

Publish Date
15 Jan 2025

Abstract

This study explored the impact of the FIFA World Cup 2022 on Qatar's tourism sector, focusing on tourist satisfaction. Using qualitative methods, data were collected from hotel reviews, interviews, and literature reviews. The World Cup significantly boosted short-term tourism, with a notable rise in arrivals as many visitors came specifically for the event and expressed a desire to return due to their positive experiences. Qatar, as the first Arab nation to host such a major sporting event, is expected to celebrate its successful hosting globally, especially within the GCC region. In the long term, Qatar aims to establish itself as a premier sports tourism destination, attracting attention from international sports organizations for future mega-events. The upcoming AFC Asian Cup in early 2024 highlights this ambition. While its tourism development lags behind faster-growing GCC nations like the UAE, Qatar's steady progress indicates potential for growth. Overall, the study concludes that the FIFA World Cup 2022 was a success, with high tourist satisfaction levels laying a strong foundation for Qatar's future tourism opportunities. Keywords: FIFA World Cup 2022, Tourism Sector, Tourist Satisfaction, Sports Tourism

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Journal Info

Abbrev

jimkes

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI ...