Perancangan Prototipe Antarmuka Pengguna pada Aplikasi E-Commerce Pertanian Berbasis Mobile

Diaz Agil Prasetyo (Binus University)
Carissa Xyla Oxaveria (Binus University)
Shinta Aulia (Binus University)
Nicko Richardo (Binus University)
Muhammad Reynaldi Dwi Saputra (Binus University)
Rahmi Yulia Ningsih (Binus University)
Chairani Putri Pratiwi (Binus University)

Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Vol 9 No 2 (2025): APRIL-JUNE 2025

The use of e-commerce applications in the agricultural sector has not been optimized due to farmers' low understanding of technology and a less user-friendly interface design. This research aims to design a prototype mobile-based e-commerce application interface that suits the needs of farmers. The Design Thinking method is used to understand user needs and develop intuitive solutions. The results showed a friendly interface design for farmers with low digital literacy, thus supporting the adoption of e-commerce applications in the agricultural sector. This research contributes to the increased utilization of technology in the distribution of farm produce and helps improve the welfare of farmers.