Pemaparan Manfaat Pendaftaran Hak Merek Pada UMKM Ngombe Kopi Batam

Winda Fitri (Program Studi Manajemen, Fakultas Ekonomi, Universitas Internasional Batam)
Elvina Enjelica (Program Studi Manajemen, Fakultas Ekonomi, Universitas Internasional Batam)
Felix Filbert (Program Studi Manajemen, Fakultas Ekonomi, Universitas Internasional Batam)
Jeny (Program Studi Manajemen, Fakultas Ekonomi, Universitas Internasional Batam)
Hardy Winata Lie (Program Studi Manajemen, Fakultas Ekonomi, Universitas Internasional Batam)
Jacelyn (Program Studi Manajemen, Fakultas Ekonomi, Universitas Internasional Batam)
Princessa Tan Widiana (Program Studi Manajemen, Fakultas Ekonomi, Universitas Internasional Batam)
Trillian Lim (Program Studi Manajemen, Fakultas Ekonomi, Universitas Internasional Batam)

J-CEKI
Vol. 1 No. 4: Juni 2022

Intellectual Property Rights (IPR) is defined as the right to obtain legal protection of intellectual property in accordance with the laws and regulations. Legal protection for trademarks is very important so that they are not used by other parties against the law such as plagiarism and counterfeiting which can create unfair trade competition so that it ends up harming the brand owner. Ngombe Kopi Batam SMEs have unique menus that can be used as trademarks. A trademark in MSMEs can also be a way to get closer between MSMEs and customers, with the presence of a brand or trademark, customers will find it easier to remember the MSME trademark. Therefore, it is important for MSMEs to avoid plagiarism in their business by registering their trademarks with Intellectual Property Rights (IPR) of Trademark Rights.