J-CEKI
Vol. 1 No. 6: Oktober 2022

Membangun Keunggulan Bersaing Melalui Kualitas Produk, Persepsi Harga Dan Distribusi : (Sensus Pada Pelanggan PD.Tamansari Di Tasikmalaya)

Bella Putri Pangesti (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
03 Oct 2022

Abstract

: The purpose of this study was to determine and analyze the effect of Product Quality, Price Perception and Distribution on Competitive Advantage at PD Tamansari. The research method used in this study is causality research with a survey approach, while the types of data used in this study are quantitative and secondary data. The object of this research is the customer of PD Tamansari, with the sampling technique using the saturated sampling technique. The data analysis technique used is multiple regression analysis. The results of data analysis show that Product Quality, Price Perception and Distribution have a simultaneous and partial influence on competitive advantage at PD Tamansari.

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Journal Info
J-CEKI
Website

Abbrev

J-CEKI

Publisher

CV ULIL ALBAB CORP

Subject

Humanities Social Sciences

Description

J-CEKI : Jurnal Cendekia Ilmiah diterbitkan oleh CV. ULIL ALBAB CORP. J-CEKI terbit 6 kali dalam setahun atau tiap 2 bulan sekali. J-CEKI menerbitkan artikel bidang Humaniora dan Ilmu Sosial. Humaniora: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Ilmu ...