Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 5: Juli 2024

Perilaku Konsumen Penggunaan E-Commerce Terhadap UMKM: (Studi Kasus UMKM di Daerah Balai Pustaka)

Rutinaias Haholongan (Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta)
Rahel Alexcandra (Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta)
Nina Allyassa (Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta)
Elza Olivia (Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta)
Rizaldi Ariana Zaputri (Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta)



Article Info

Publish Date
03 Jul 2024

Abstract

Sate Padang which is a food that is no longer foreign to Indonesia, many people like satay in Padang, although some people do not like Padang satay and choose another type, therefore the target consumer of this MSME. Padang satay business People who love spicy and sweet food like meat and people who don't have a view on Padang satay food. In general, Padang satay is only marketed traditionally, therefore the application of new technology that makes it easier for sellers to market their products is very important. E-Commerce is widely known as a marketplace for Indonesia, which provides free shipping and low prices. E-Commerce comes with new services such as Shopee, Tokopedia and others, which offer online food delivery orders, of course the presence of E-Commerce can be a new option for choosing culinary delights in Indonesia, one of which is Sate Padang. Apart from being a forum for MSMEs to carry out business activities, it can also be used to maximize income.

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Journal Info

Abbrev

EKOMA

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel hasil penelitian dan kajian literatur dari bidang ekonomi, manajemen, akuntansi baik dari perspektif konvensional dan/atau Islam ...