Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 4 No. 1: November 2024

Keberlangsungan UMKM Di Pekanbaru Dalam Aspek Numerikal

Nur Fitriana (Universitas Muhammadiyah Riau)
Dimas Darma Putra (Universitas Muhammadiyah Riau)
Nesya Audi M (Universitas Muhammadiyah Riau)



Article Info

Publish Date
28 Oct 2024

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the only center of the people's economy in Indonesia, and Pekanbaru is the only province with a strong MSME business environment. Low performance and productivity are two problems that are often raised in MSMEs, but one phenomenon that often arises in this problem is the ability of MSME business actors to maintain their business, as well as develop and grow to be successful. This is caused by a lack of knowledge regarding mental accounting and calculation skills. The aim of this research is to see and find out how influential mental accounting and numeracy skills are on the sustainability of MSMEs in Pekanbaru City. This research is quantitative research which includes a large amount of primary data, namely data collected by this researcher using validity, reliability and hypothesis tests. Data from the analysis results show that mental accounting and numeracy skills have a significant effect on the resilience of MSMEs in Pekanbaru City.

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Journal Info

Abbrev

EKOMA

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel hasil penelitian dan kajian literatur dari bidang ekonomi, manajemen, akuntansi baik dari perspektif konvensional dan/atau Islam ...