Jurnal Pengabdian Pelita Insani (JPPI)
Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024

Membangun Brandmark Produk Rengginang UMKM Desa Karang Harum

Bernad Hananto (Unknown)
Wiranta (Unknown)
Iin Masriah (Unknown)
Suhrowardi (Unknown)
M Ulil Albab (Unknown)



Article Info

Publish Date
10 Aug 2024

Abstract

Karang Harum Village is one of the villages located in Kedungwaringin District, Bekasi Regency. In Karangharum Village, there are several home industries that process various raw products around their homes into processed products that have added value. One of the home industries that is still running today is the rengginang industry. The rengginang industry in this village is developing well and is still producing today. However, the absence of packaging and labeling makes this industry slightly hampered in terms of marketing. The method used in this community service activity is the method of mentoring and educating the community regarding marketing strategies, especially packaging and labeling. The final result of this study is packaging branding, labeling for rengginang processed products, and registration of the industry with the Health Service and the Industry, Trade, and Cooperatives Service, Bekasi Regency as a home industry based on processed agricultural products because the main ingredient is rice flour. Product labeling and registration of products with the relevant agencies are expected to spur and develop this industry on a wider scale.

Copyrights © 2024






Journal Info

Abbrev

jppi

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Pengabdian Pelita Insani (JPPI) adalah jurnal pengabidan kepada masyarakat yang ditebitkan oleh LP2M Sekolah Tinggi Ekonomi dan Bisnis Islam Yayasan Pelita Ilmu Insani (JPPI). JPPI memilika dua periode tebit dalam satu tahun pada bulan Februari dan ...