SEJAGAT : Jurnal Pengabdian Masyarakat
Vol. 1 No. 3 (2025): February

Penguatan Nutriforce Melalui Pelatihan Konten Media Untuk Branding dan Promosi Pelayanan Konsultasi Gizi

Arinda Lironika (Politeknik Negeri Jember)
Nita Maria Rosiana (Politeknik Negeri Jember)
Zora Olivia (Politeknik Negeri Jember)
Agatha Widyawati (Politeknik Negeri Jember)
Kukuh Prayitnaning Adi (Fita_apps, Telkomsel Pusat Jakarta)



Article Info

Publish Date
25 Dec 2024

Abstract

The number of client visits to the Nutrition Care Center (NCC) since it began operating in 2022 has tended to decrease from 110 people to 98 people in 2023. This figure has not reached the target number of visits, even though in 2023 efforts have been made to organize promotional events NCC only carries out offline promotions to attract client visits, so it has not yet reached the wider community.. However, NCC has Nutriforce which can strengthen its potency. This activity aims to increase the number of visits to nutrition consultation services at NCC through branding activities and promotion of nutrition consultation services. This activity was carried out during August 2023, involving 10 people. Activities are divided into preparation, implementation, and monitoring and evaluation stages. The implementation method is FGD, counseling, training and assistance in creating images and videos for social media content for branding and promoting NCC more intensively. The success of the extension activities was evaluated using a pre-test-post-test knowledge questionnaire and then analyzed using a paired T-test. The results show an increase in Nutriforce's knowledge in creating nutritional consultation promotional content. In addition, there are additional promotional videos and images via Instagram social media which are produced every week.

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Journal Info

Abbrev

sejagat

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Engineering Public Health Other

Description

SEJAGAT : Jurnal Pengabdian Masyarakat (EISSN. 3062-7249) contains the results of multidisciplinary community service, published 3 (three) times a year in June, October and February. The practice of peer review is an essential part of maintaining substantial standards in publishing and brings out ...