Jurnal Studi Komunikasi
Vol. 8 No. 3 (2024)

Impact of hate speech in digital media on pre-election public opinion

Alfian Nurochman (Universitas Muhammadiyah Yogyakarta)
Ridho Al-Hamdi (Universitas Muhammadiyah Yogyakarta)
Suswanta (Universitas Muhammadiyah Yogyakarta)



Article Info

Publish Date
25 Nov 2024

Abstract

This research investigates the influence of social media on public opinion in Indonesia, with a focus on the 2024 general election. As of January 2023, Indonesia has 167 million active social media users or 60.4% of the total population. This study highlights how platforms such as Twitter can spread hate speech, causing social tension, psychological distress, and even physical violence, especially against minority groups. This rapid spread of misinformation and hate speech threatens the democratic process, impacting voter behaviour and trust in institutions. Using a qualitative case study approach, this research explores user experiences, identifying forms of hate speech such as defamation and incitement. The findings emphasise the need for stricter law enforcement, public education on tolerance, and ethical political campaigns. While social media enhances political engagement, it requires robust measures to prevent abuse and ensure election integrity and social cohesion.

Copyrights © 2024






Journal Info

Abbrev

jsk

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive ...