Jurnal Kajian Bali
Vol 15 No 1 (2025): New Dimensions of Bali Tourism

Duplication, Fragmentation, and Overlapping: Linguistic Landscape Dynamics of Tourist Attractions in Gianyar, Bali

Sang Ayu Isnu Maharani (Universitas Udayana, Indonesia)
Ketut Artawa (Universitas Udayana, Indonesia)
Ida Ayu Made Puspani (Universitas Udayana, Indonesia)
Ketut Widya Purnawati (Universitas Udayana, Indonesia)



Article Info

Publish Date
07 Apr 2025

Abstract

With its rich array of tourist attractions, the Gianyar region in Bali features numerous outdoor signs that contribute to its complex linguistic landscape. This study investigates linguistic landscape patterns and text typologies using a qualitative research method based on observation, note-taking, and photography. The analysis follows the linguistic landscape framework by Landry and Bourhis (1997) and the multilingual text typology by Reh (2004). Findings reveal that the linguistic landscape of Gianyar’s tourist sites falls into cultural, village, museum, nature, and man-made categories. Outdoor signage patterns are classified as top-down and bottom-up. Top-down signs predominantly feature duplicating and fragmentary text typologies, while bottom-up signs incorporate duplicating, fragmentary, and overlapping structures. These findings enhance the understanding of the linguistic landscape in Gianyar, providing insights into its multilingual environment, particularly within public spaces and tourist destinations.

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Journal Info

Abbrev

kajianbali

Publisher

Subject

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

The Jurnal Kajian Bali (Journal of Bali Studies) is an area study journal that specializes in publishing research-based articles about Bali. The topics of articles about Bali that can be published are very diverse including Balinese culture, politics, music, language, architecture, literature, ...