Journal of Tourism, Hospitality and Travel Management (JTHTM)
Vol. 1 No. 1 (2023)

Instagram Social Media Marketing Communication Performance Evaluation @Baturadenpalawi

Hidayah, Nurdin (Unknown)
Salsabila, Ramani Khalda (Unknown)
Saputra, Rizqi Anggie (Unknown)
Dewi, Elena Kartika (Unknown)
Jannatan, Muhammad Wildan (Unknown)
Nufus, Najiah Hayati (Unknown)
Fahriza, Audita (Unknown)
Monicawati, Syalsabilla (Unknown)

Article Info

Publish Date
30 Mar 2023

Abstract

This research discusses the evaluation of marketing communication performance on Instagram by user @baturadenpalawi in Wana Wisata Baturaden (Baturraden District), Banyumas Regency, Central Java, Indonesia. The researcher used the Concept of Tourism Marketing Communication Objectives by Nurdin Hidayah to inform, persuade, and remind. The data was collected through observations, questionnaires, interviews, and documentation studies. Analysis, questionnaires, and interviews are used to obtain the results. This research leads to the evaluation of marketing communications and produces recommendations for each dimension (to inform, to persuade, and to remind) on Instagram account @baturadenpalawi.

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Journal Info
Journal of Tourism, Hospitality and Travel Management (JTHTM)
Website

Abbrev

JTHTM

Publisher

Integrasi Sains Media

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal of Tourism, Hospitality, and Travel Management (JTHTM) aims to publish interdisciplinary research that clearly contributes theoretically or methodologically to the body of knowledge relating to all aspects of tourism, travel, and hospitality. JTHTM strives to publish first-rate academic ...