<![CDATA[Young voters in North Sumatra have a strategic role in determining the results of the 2024 Governor Election. Along with the increasing use of social media, Instagram has become one of the main platforms in disseminating political information and shaping the preferences of young voters. This study aims to analyze the role of Instagram in influencing the political choices of young voters as well as identify the impact of political content spread on the platform. Using a qualitative approach with a case study method, data was collected through in-depth interviews, content observations, and documentation of political interactions on Instagram. The results of the study show that Instagram plays an important role in increasing young voter engagement through engaging visual content, interactive features, and faster access to political information. However, challenges such as political polarization, echo chambers, and the spread of disinformation are obstacles in its use. To optimize Instagram's role in political campaigns, more effective communication strategies, increased digital literacy, and efforts to create healthier discussion spaces are needed. With the right approach, Instagram can be an effective tool in increasing the political participation of young voters and strengthening digital democracy in the modern era.]]>
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