This research evaluates the influence of financial literacy and the use of financial technology (Fintech) on the financial behavior of MSMEs in Kayuagung District. Data was collected through a survey of 100 MSME respondents using a Likert-based questionnaire. The results of the analysis show that financial literacy has a significant influence on financial behavior, especially in financial planning, debt management and investment. Apart from that, financial literacy also has a significant influence on Fintech adoption, which increases the efficiency of financial management and access to financial services. The use of Fintech itself has a positive impact on the financial behavior of MSMEs, with Fintech strengthening the relationship between financial literacy and financial behavior.
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