Economic Reviews Journal
Vol. 4 No. 2 (2025): Economic Reviews Journal

Peran Label Halal, Brand Ambassador dan Gaya Hidup Terhadap Keputusan Pembelian Skincare Merek Wardah di Kota Semarang

Ardelia Nisa Adiana (Unknown)
Mahmud (Unknown)
Dian Nuswantoro (Unknown)

Article Info

Publish Date
15 Apr 2025

Abstract

This research aims to analyze the influence of the halal label, brand ambassador and lifestyle on purchasing decisions for wardah brand skincare products in Semarang City. This research involved 96 respondents using wardah products from an unlimited population using a purposive sampling technique. Purchasing decisions are the independent variables consist of halal label, brand ambassador and lifestyle. Data analysis was carried out using multiple linear regression. The research results show that there is a positive influence of the three independent variables on purchasing decisions for wardah skincare products.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...