This study explores the role of mycelium-based biomaterials in promoting environmentally friendly packaging and product design in Indonesia. Using a qualitative methodology, data were gathered through interviews with three key informants: a material scientist, a packaging industry expert, and a sustainable design entrepreneur. Thematic analysis conducted with NVIVO software revealed four major findings: (1) the environmental benefits of mycelium, including biodegradability and low energy production requirements; (2) challenges such as scalability, high costs, and limited awareness; (3) diverse applications in packaging and product design, including luxury markets; and (4) the critical role of government policy and stakeholder collaboration in driving adoption. These findings highlight the potential of mycelium-based biomaterials to contribute to Indonesia's sustainability goals by reducing plastic waste and fostering innovative eco-friendly solutions. However, addressing scalability and cost issues requires policy interventions and cross-sector collaboration.
                        
                        
                        
                        
                            
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