Golden Ratio of Marketing and Applied Psychology of Business
Vol. 5 No. 2 (2025): February - June

The Effect of Absorptive Capacity on Supply Chain Innovation Performance Through Supply Chain Agility in Manufacturing Companies in Bogor, Indonesia

Dewanti, Sabrina Ayu (Unknown)
Santosa, Wahyuningsih (Unknown)



Article Info

Publish Date
02 Apr 2025

Abstract

This study examines the impact of absorptive capacity on supply chain innovation performance through supply chain agility in a manufacturing company in Bogor. Employing a quantitative approach, data were collected from 216 respondents via questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that absorptive capacity positively influences supply chain agility (p-value = 0.000) but does not directly affect supply chain innovation performance (p-value = 0.318). Furthermore, supply chain agility also does not significantly affect innovation performance (p-value = 0.292). The study concludes that enhancing absorptive capacity can improve supply chain agility but does not necessarily translate into improved innovation performance. To address this, the company is advised to strengthen interdepartmental communication and optimize knowledge utilization in decision-making to enhance agility and innovation within the supply chain.

Copyrights © 2025






Journal Info

Abbrev

grmapb

Publisher

Subject

Economics, Econometrics & Finance

Description

Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied ...