International Journal Administration, Business & Organization
Vol 2 No 1 (2021): IJABO

Analisis Pengaruh Manfaat, Kemudahan dan Promosi Terhadap Daya Guna Aplikasi E-Money Bagi Konsumen di Kota Cimahi, Indonesia

Gustia, Rima (Unknown)



Article Info

Publish Date
08 Apr 2025

Abstract

The perpose of this study completing the Final Semester Examination of the Business Research Methods and Projects course. What will be discussed is about the mini research that the author has carried out for the last three months. The discussion will focus on analyzing the effect of benefits, convenience, and promotion on the effectiveness of e-money applications for consumers in the city of Cimahi. The research is based on the results that the authors get from a survey of 105 respondents to the Cimahi City community sample. As is generally known, applications for using e-money are increasingly widespread and busy being used by people today since the pandemic. That is what underlies the author to conduct this research. The author wants to know whether the benefits and conveniences provided and the promotions carried out by these applications have a major effect on the usability of the e-money application itself for consumers. Keywords: e-money, electronic payment, usability JEL Classification: C12, L14, L15,

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Journal Info

Abbrev

ijabo

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...