International Journal Administration, Business & Organization
Vol 4 No 1 (2023): IJABO

Analisis Pengaruh Voucer Promo Terhadap Keputusan Pembelian Pada Layanan Online Food Delivery Di Kalangan Mahasiswa Kota Bandung

Irfan Azhar Pratama (Unknown)

Article Info

Publish Date
09 Apr 2025

Abstract

The purpose of this study is to find the effect of promo vouchers on purchasing decisions on online food delivery services among Bandung City students. This research uses quantitative descriptive research. The data collection technique used a questionnaire with a total of 102 respondents. The analytical method used is simple linear regression analysis which aims to find the effect of variable x (promo vouchers) on variable y (purchasing decisions). The results of the analysis from each table are that the variable x (promo voucher) has an influence on the variable y (purchasing decision) of 57.4%.

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...