EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 13 No 2 (2025): April

Green Customer Value, Green Brand Positioning, Environmental Knowledge, Emotional Satisfaction, Government Policies, Affecting Green Purchase Intention; Mediating Attitude Toward Green Brand

Amanda, Nasyah (Unknown)
Zai, Immanuel (Unknown)

Article Info

Publish Date
14 Apr 2025

Abstract

The aim of this research is to evaluate the effects of green customer value, green brand positioning, environmental knowledge, emotional satisfaction, government policies on green purchase intention. And the role of attitude toward green brand which is a mediating variable in this research. This research was conducted in Batam City, Indonesia among diffrent age groups using primary data, namely questionnaires with a total of 290 respondents. The data collection technique used in this research is based on questionnaire technique. SmartPls 3 is used as the analysis technology

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Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...