EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 13 No 2 (2025): April

Service Quality As A Mediating Variable Of The Influence Of Digital Marketing Variables On Customer Satisfaction

Brina Mariana (Student of Management Science Doctoral Program of Universitas Komputer Indonesia, Bandung, Indonesia)
M. Yani Syafei (Lecturer of Management Science Doctoral Program of Universitas Komputer Indonesia, Bandung, Indonesia)
Umi Narimawati (Lecturer of Management Science Doctoral Program of Universitas Komputer Indonesia, Bandung, Indonesia)

Article Info

Publish Date
13 Mar 2025

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main material for analyzing each hypothesis formulated in this article. The data used in this article is primary data that researchers obtained from interviews with Indomaret employees spread throughout Indonesia digitally. The data obtained were analyzed using the smart PLS 4.0 analysis tool.

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Journal Info
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Website

Abbrev

ER

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Description

Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and ...