Islamic Economics and Finance Journal
Vol 3 No 1 (2024): February 2024

Pengaruh Etika Bisnis Islam dan Pemasaran Online Melalui Grabfood terhadap Peningkatan Omzet Usaha Kuliner di Kabupaten Magetan

Ayu Linjanari (Unknown)



Article Info

Publish Date
30 Dec 2024

Abstract

This research aims to find out how Islamic business ethics and online marketing through Grabfood influence the increase in culinary business turnover in Magetan Regency. This type of research is quantitative research using primary data. The data source for this research is a data collection method in the form of a questionnaire. Source of data comes from the results of the answers to the questionnaire. The data analysis methods used are classical assumption tests, multiple linear regression analysis, hypothesis testing (t test, F test and coefficient of determination). The population in this study were 65 businesses with a sample of 56 respondents. The research results show that Islamic business ethics has a significance value of 0.049 <0.05, meaning that Islamic business ethics influences increasing turnover. Online marketing has a significance value of 0.019 <0.05, meaning that online marketing via grabfood affects increased turnover.

Copyrights © 2024






Journal Info

Abbrev

iefj

Publisher

Subject

Economics, Econometrics & Finance

Description

The Islamic Economics and Finance Journal is a journal that provides an authoritative source of scientific information for researchers and scholars in academia, research institutions, government agencies, and industry. Published semiannually (February and August) by Scimadly Publishing. The editors ...