Artika
Vol. 1 No. 1 (2014): Juli 2014

Perancangan Branding Sentra Kuliner PKL Wiyung Surabaya

Christyan Budi Susilo (Unknown)



Article Info

Publish Date
25 May 2015

Abstract

Sentra PKL Wiyung is a place where the culinary street vendors around Wiyung gathered together, where visitors can enjoy variety of available menu. In the absence of adequate design brand, not all people know about the existence of Sentra PKL Wiyung. The objective of redesigning Sentra PKL Wiyung’s brand is to attract customers to the Sentra PKL Wiyung and be known in terms of design and comfort. The visual appearance is the important part for a brand. In terms of visuals, this rebranding design using manual techniques for sketching and using digital techniques for coloring. For the future, by doing this rebranding Sentra PKL Wiyung can have a good branding and promoting in more efficient way so that Sentra PKL Wiyung can be known by the people who live in Surabaya, especially by the people who live in Wiyung.

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Journal Info

Abbrev

artika

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Subject

Arts

Description

Jurnal Artika adalah jurnal ilmiah yang berisi tulisan seputar seni dan desain yang berasal dari hasil penelitian empiris atau artikel konseptual. ...