Welfare: Jurnal Pengabdian Masyarakat
Vol. 1 No. 3 (2023): Welfare : September 2023

Pengoptimalan Strategi Pemasaran Produk UMKM Melalui Platform Online Shop pada Komunitas Kreatif Ibu-ibu di Kecamatan Wonotunggal

Fauzi, M. Fauzi (Unknown)
Zurohman, Achmad (Unknown)



Article Info

Publish Date
23 Sep 2023

Abstract

In the current digital era, there are still many MSMEs who have difficulty marketing their products effectively in online shops. This training program aims to help increase sales of MSME products in the community of creative mothers in Wonotunggal District. The implementation method used is mentoring, consisting of workshops, training materials, online discussions, marketing competitions, and direct practice. The result of implementing this activity is that mentoring has had an impact on the community of creative mothers in Wonotunggal District in the form of increasing sales, increasing brand awareness, strengthening skills, improving product quality, and strengthening relationships in the community. This. In this training, the role of companions is very important in providing support, guidance, and motivation for community members.

Copyrights © 2023






Journal Info

Abbrev

Welfare

Publisher

Subject

Environmental Science Social Sciences

Description

Welfare: Jurnal Pengabdian Masyarakat is a blind peer-reviewed journal dedicated to the publication of the results of community service. The articles published in the Welfare Journal include the results of original dedication. All publications in the journal Welfare are open access which allows ...