Menilai Dampak Evaluasi Produk konsumen dan Kepercayaan Pada Niat Pembelian Kembali Pada Lingkungan E-Commerce

Dwi Indah Pratiwi (Fakultas Ekonomi dan Bisnis Universitas Airlangga)

E-JURNAL AKUNTANSI
Vol 29 No 2 (2019)

This study aims to analyze the factors that influence repurchase intentions in e-commerce. This research method uses quantitative descriptive method by distributing questionnaires as a method of data acquisition. The data analysis technique uses multiple linear regression. Data were obtained by 96 respondents from various Indonesian respondents through a web-based questionnaire. The results showed that the perceived trust, perceived usefulness, perceived competitive prices, had a significant and positive relationship with the intention to buy back in e-commerce.While perceived risk does not have a significant relationship with repurchase intention. Keywords : E-commerce; Repurchase Intention; Perceived Consumer.